Tailwind Strategy- Pinterest Marketing Made Easy
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Updated March 2020
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If you’ve been blogging for a while, then you’re no stranger to Pinterest algorithm changes and updates.
And if you’re new to blogging, you probably know Pinterest is one of the best ways to get traffic to your blog fast! So, you’re probably wondering just how to do that.
Pinterest is my main source of blog traffic, and I’m pretty sure I’d be lost without it.
I’ve seen a lot of algorithm changes and updates to Pinterest over the last 3 years of blogging, and as a user since it’s infancy (when you still had to be invited to get on there!)
The one thing that you can always be sure of, is that Pinterest loves new, fresh content.
This means lots of new pins! And with the most recent updates, this is more important than ever.
We need to listen to advice from Pinterest so we can get more traffic!
More traffic equals more pageviews, and more opportunities to make money blogging.
Related Post: 20 + Ways to Make Money Blogging
The best thing about Pinterest, is that once you have your strategy down, it’s super easy to automate. Even with the newest updates!
I’ll be the first to admit, that I wasn’t sure how Tailwind (a Pinterest scheduling tool) would fit in to this new update.
But let me assure you, Tailwind has made significant updates to their platform to coordinate with the latest Pinterest recommendations.
These updates are all extremely helpful in making sure your Pinterest strategy is a success!
A solid Tailwind Strategy is still important to Pinterest success.
Don’t let Tailwind confuse or overwhelm you.
It’s actually quite simple to use, and oh so powerful for your blog or business!
With these simple steps, you can leverage Tailwind to skyrocket your Pinterest growth and put your traffic on autopilot!
You can sign up here and try Tailwind absolutely free!
Automate Your Traffic with Tailwind- Schedule with Ease
The Tailwind browser extension makes it easy to schedule pins directly from your blog, website, or Pinterest account.
Pinterest rewards users that are consistently active and pinning on the platform, but make sure you are taking time to create brand new pins.
This does not mean that you have to create brand new blog posts every day, but you can (and should) create several different Pinterest images.
These new images can definitely be for old posts, and I even have plenty of success with using the same headline and description with a new image.
Pinterest is visual and they want brand new images to show their users!
Now that you’re already spending your time creating new images, it’s helpful to have a scheduling tool so you don’t have to spend your entire day on the platform pinning.
There are so many other things to do in the blogging world!
Tailwind allows you to leverage the power of Pinterest for sales, traffic, and lead generation, without having to spend your whole day on the pinning.
This gives you the freedom and time to concentrate on creating valuable content, instead of worrying about driving traffic.
Tailwind Strategy for 2020: Updated with new Pinterest best practices
With the newest Pinterest updates, Tailwind has made some fantastic changes as well.
When you go to schedule a pin in Tailwind, the app will tell you if you are trying to schedule the pin too soon.
They also have a “Tailwind Tip” with useful information that will encourage you to succeed and follow the most updated Pinterest guidelines.
Tailwind will also alert you if you’ve already pinned a pin to a specific board, although sometimes this can be a little glitchy and says you’ve already pinned the image (but it’s really just the same URL and different image).
Another new feature that Tailwind offers, is that it will also alert you if you are pinning to too many boards.
Tailwind will recommend that you schedule the pin to the 10 most relevant boards. This is good to know, because I would sometimes have board lists as long as 25-30 boards!
More used to be better, but that’s just not the case anymore!
Pinning brand new pins frequently, and old pins sparingly is the new way to go.
As long as you are pinning fresh, new, engaging content on the regular, Pinterest will love you!
Tailwind can help you make this happen so you can batch schedule many different brand new pins to go out at different times throughout the day, week, or month!
Tailwind SmartGuide Features
Tailwind’s answer to the newest Pinterest changes is their extremely helpful SmartGuide.
As I mentioned above, SmartGuide literally helps to “guide” you toward the best pinning practices.
You don’t need to worry about being “spammy”, because Tailwind SmartGuide will tell you if you’re pinning too much or too often.
If you’re doing everything correctly, you will see an “All Clear” badge in the top right hand corner of your schedule.
And if your account is at risk, Tailwind SmartGuide will recommend easy fixes to maintain a healthy queue of pins.
As a Pinterest partner, Tailwind cares about your success, and has done a terrific job at updating the platform to accommodate the new changes.
Tailwind Strategy to Automate Pinterest- Save Time with Board Lists & Smart Loop
No need to spend hours scheduling pins one at a time to relevant boards.
With Tailwind you can put boards with similar topics into lists.
This makes it easy and fast to schedule your pins to several boards at once. Just make sure you are following the Tailwind SmartGuide so you don’t “over pin”.
A new feature that Tailwind recently launched is the Smart Loop.
Tailwind was already easy, but the Smart Loop feature makes it so that you really can set and forget your most popular pins.
Get more Traffic with Tailwind- Know Your Audience
Tailwind has some super good data.
It can tell you exactly when the best times to pin are based on when your audience is active and engaged.
This will give you the best chance for your pins to be seen and get your audience interacting.
The more interaction you get, the more Pinterest will think your pins are awesome.
Which they are!
Boost Your Pinterest traffic with Tailwind- Find Your Highest Performing Boards
If you head to Board Insights in your Tailwind dashboard, you will be able to see valuable stats about all of your personal and group boards.
This is more important than ever with the newest algorithm updates.
Since you will only be pinning to your 10 most relevant boards, you want to make sure they count!
You can see specific information about your boards such as how many pins it has, followers, and re-pins.
Two extremely important numbers that can help your Pinterest strategy immensely are Virality score and Engagement score.
Virality Score is the number of re-pins divided by number of pins.
This number tells you how well your content is doing. The higher the number the better!
Engagement Score– This is (virality score divided by the number of followers of the board) x 1000.
This measures how engaged your audience is.
You can use this valuable information to improve your Pinterest strategy over time, by changing up pins that aren’t doing well, and creating similar content when you see something that’s working.
Don’t be afraid of the data! Learn to love it and Pinterest will love you back!
You can get started with Tailwind and schedule your first 100 pins for FREE by clicking here.
Your Pinterest strategy will likely change several times over the course of your blogging career.
I love that Tailwind recognizes this, and is always making new and improved changes to the app to ensure blogging success on Pinterest.
Make sure you check out all the new features on Tailwind today! You can try it for free here.