How to Start a Blog for Business

Shannon Cairns

November 4, 2019


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A blog can be a valuable tool to grow your business.

You can blog about your products, how they will benefit your customers, or even offer tools and resources for other business owners to build and grow.

The options are endless! 

You will never regret starting a blog for your business. 

It will only boost your online presence and your bank account!

How to start a blog to promote your business

There is a lot of talk about people that make money blogging, but after almost 3 years of blogging myself, I know that to make money blogging you also have to have some sort of business plan!

This is why blogging works for an already established business!

A blog is an excellent marketing tool.

Here is a basic “funnel” from blog post to client or sale:

  • You provide readers with value or a solution to a problem with your blog post.
  • Your reader loves your ideas and wants more information.
  • You have a quick and easy PDF download or “opt in freebie” that they can get with more helpful info in exchange for their email address.
  • The reader is now on your email list.
  • You continue to nurture your email list with value, and eventually pitch your services or products.
  • Your reader makes a purchase and becomes a customer!

Ready to start your blog?! Head to this post for a free step by step guide!

Blogging works as an online marketing tool for many reasons.

Still not convinced that you need to put time and effort in to starting a blog for your business?

Here are 3 important reasons why you need to start a blog for your business!

1. Build a relationship with your audience. 

People only buy from people that they know, like, and trust. 

Blogging provides a connection with your readers and potential customers, which will allow them to respect your opinion and be more inclined to purchase from you.

2. Provide value to your readers. 

When you blog for your business, you can explain to people how your products will actually help them. 

This makes them more motivated to buy as opposed to just seeing something in a store, or on a website.

3. Grow your list!

Your email list is your most important marketing tool. 

Blogging can help you grow your list so you always have a go-to group of people to update about new products or offers.

It’s never a guarantee that people will see your social media posts, but most people check their email at least once a day.

Start a blog for your business today!

When I started my first blog, I had absolutely no experience or tech skills, but I wanted a creative outlet and fun place to share my mom hacks and daily experiences.

I quickly realized that this was something I could make money from, but it took me almost 3 years to finally figure out how!

My blog finally went from hobby to business when I completed Elite Blog Academy!

The course is definitely an investment, but if you want to turn your blog into a business, or use a blog to promote an existing business, you absolutely cannot go wrong!

EBA only opens once a year, so make sure to get on the wait list now!

Do you have a blog for your business? 

Make sure to grab your small business roadmap before you go! It’s free!

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hi! I'm shannon

I’m a wife, mom of three, doctor, and blogger! In 2018, I decided to turn my mom blog, into a personal finance blog so others could follow along on our journey to pay off over HALF a MILLION dollars in student loan and practice start up debt. I hope you enjoy following along, and maybe even find some inspiration along the way.